About the Roadshow...

Monday, June 7, 2010

Day 38 - My pilgrimage to Cupertino

We all dream of it but seldom are fortunate enough to actually make their pilgrim journey. I'm not speaking of a religious experience (although it bordered on that), I'm talking about Cupertino, California, home of Apple Computers. Now before you get your hopes up about yesterday's announcement of the iPhone 4g, or visions of touring Steve Jobs' office or the Macbook production floor, let me warn you those are not actually options at One Infinity Loop. The Apple workers there explained to me that the Company Store takes a back seat to their retailers and allows the retailers to hype the new products until production levels meet demand and only then do they sell the latest gadgets in the company store. The only place on the campus visitors can visit is the Apple Company Store where they can spend more money on this product we all seem to be addicted to. Inside the company store you can buy exclusive items not available online like the coveted "I Visited the Mother Ship" tee shirts or that fitted Apple ball cap or really cool Apple shirts. I could list all the products they sell in the company store here or you could just look inside the large plastic bag bearing the Apply logo I carried out of the store. Oops, did i say that? By the way, even the bag they give you to carry your loot in is well made, embellished with the Apple logo and has straps to allow you to wear it as a backpack. All about the details baby! Ok, well I didn't buy one of everything they sold there, in fact I missed buying the Apple jacket and when we arrived in San Francisco today, where it was freezing cold, I wished I HAD bought the Apple jacket. How far is Cupertino from San Francisco, like 30 minutes?
Be right back...














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